TL;DR
Get business pricing on your home office setup
- Business-only prices and quantity discounts
- Tax-exempt purchasing
- Multiple users, one account, clear invoices
Havenly reports that orders for purple and plum furniture rose 34 percent on a relative basis from Q3 2025 through Q3 2026, while designers sourced more plum and jewel-toned decor year over year. Designers interviewed by House Beautiful recommend choosing complex, muted plum tones and using accents or smaller rooms to test the color before making a larger commitment.
Plum is gaining ground in home design, according to a House Beautiful report that cites rising demand for purple furnishings and decor through Q3 2026. Havenly Chief Commercial Officer Lee Anne Blake said purple and plum furniture orders at Interior Define grew for consecutive quarters from Q3 2025 to Q3 2026, while designers sourced more plum and jewel-toned decor year over year.
Blake described the furniture figure as a 34 percent relative increase across the period from Q3 2025 through Q3 2026. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. The report does not provide the underlying order totals or identify the comparison period for the year-over-year decor figure.
Blake said customers shopping Havenly’s brands are requesting white, cream and beige pieces less often, as interest shifts toward color and moody interiors. She linked plum’s appeal to its warm brown and red undertones, which can make it feel grounded rather than as vivid as brighter purples. The reported figures reflect Havenly and Interior Define activity, not a comprehensive measure of the entire home furnishings market.
Designers quoted in the report advised selecting plum shades with depth rather than grape or blue-purple tones. Suggestions range from small accessories, artwork and flowers to painting a whole room. For a trial, Taniya Nayak recommended berry-colored dahlias in a vase, while other designers pointed to powder rooms, libraries and bathrooms as places to experiment with stronger color.
How Plum Could Change a Room
The shift matters to readers planning a room refresh because plum can be introduced at different levels of cost and commitment. A pillow, rug, chair or floral arrangement offers a way to test how the shade works with existing furnishings and a room’s lighting before buying a sofa or repainting walls.
Designers also cautioned that a single plum item can feel disconnected if it does not relate to the room’s other colors. Erika Johnston of Tiny Lane Interiors said the balance may need adjustment: plum can take a larger role, or a third color can help connect it to the rest of the palette. That advice makes the trend less about adding one fashionable object and more about considering color, texture and proportion together.
The report’s claim that plum may remain prominent into 2027 is a forecast, not a confirmed outcome. Still, the reported purchasing and sourcing activity offers a current signal for shoppers weighing a more colorful alternative to the neutral palettes that have dominated many interiors.
As an affiliate, we earn on qualifying purchases.
From Color Forecast to Home
House Beautiful frames plum as part of a broader interest in moody interiors and Art Deco-inspired design, alongside color trends seen in fashion and interior design. The article cites designers who favor plums with brown, red or gray undertones, and advise pairing them with materials such as aged brass, stone, rich wood and patterned textiles.
The recommendations vary by appetite for change. People comfortable with a stronger statement can try wallpaper, paint or larger upholstered pieces; those who prefer a gradual approach can add a smaller accent. Designer Lindsay Angyus suggested pairing plum with unexpected colors such as muddy olive, tobacco brown or dusty pink, so the shade feels connected to a wider palette rather than isolated.
““Because plum carries warm brown and red undertones, it reads more like an earthy, grounded neutral than an intimidating bright color.””
— Lee Anne Blake, Havenly chief commercial officer
As an affiliate, we earn on qualifying purchases.
What the Trend Figures Cover
The cited statistics are attributed to Havenly and Interior Define; the report does not give raw order counts, methodology or a wider industry comparison. It is not clear how representative those customers or transactions are of home furnishing demand overall. The 53 percent decor figure is described as year over year, but the report does not specify the exact dates used for that comparison.
Nor is it yet possible to confirm whether plum will remain a dominant design choice in 2027. That statement is a trend forecast from the report, rather than a measured future result. The source material also ends before completing its discussion of complementary colors, so it does not provide a full account of every designer’s palette advice.
As an affiliate, we earn on qualifying purchases.
Testing Plum Before Committing
For homeowners considering the shade, the designers’ practical next step is to test it in the conditions where it will be used: compare a sample or accessory against existing finishes and observe it under the room’s lighting. A vase of berry-colored flowers or a small textile can offer a reversible trial; painting or wallpapering a smaller room represents a larger but still contained experiment.
Readers can also watch for further sales or sourcing data from Havenly and other retailers to see whether demand continues beyond Q3 2026. The report offers no scheduled follow-up data release, so whether plum’s reported momentum carries into 2027 remains to be seen.
As an affiliate, we earn on qualifying purchases.
Key Questions
What is driving interest in plum home decor?
Havenly’s Lee Anne Blake linked the interest to growing demand for color and moody interiors. She said plum’s warm brown and red undertones help it read as grounded and versatile. The figures cited apply to Havenly and Interior Define activity, not the entire market.
How much did demand for plum furnishings increase?
Blake reported a 34 percent relative increase in purple and plum furniture orders at Interior Define across consecutive quarters from Q3 2025 through Q3 2026. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor year over year. The report does not provide the raw totals.
How can I try plum without repainting a room?
Designers suggested starting with a plum pillow, accent chair, artwork or rug. Nayak recommended berry-colored flowers as a temporary way to see how the color looks with a home’s existing palette and lighting.
Which shades of purple do designers recommend?
The designers quoted favor complex plums with brown, red or gray undertones over very bright grape or blue-purple shades. They also recommend connecting plum to other colors and materials already in the room.
Is plum certain to be a major trend in 2027?
No. House Beautiful’s report says experts expect plum to remain prominent in 2027, but that is a forecast. The available figures describe activity through Q3 2026 and do not establish what demand will be in the future.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
