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Paint and wood-stain brands have begun naming their 2027 Colors of the Year, with selections ranging from mossy greens and subdued blues to warm browns, earthy orange and pale oak. The picks are individual brand announcements, not a single industry-wide forecast, and they reflect different approaches to comfort, nature and color as a neutral.
Paint and wood-stain makers have begun announcing their 2027 Colors of the Year, with picks including mossy greens, muted blues, warm browns and a pale oak stain. A roundup by House Beautiful lists selections from 11 brands, showing a broad palette rather than one shared industry choice.
The selections include Grounded from Behr, a moss- and olive-inspired green with brown undertones, and Webster Green from Benjamin Moore, a mid-tone green with historical associations. Sherwin-Williams and HGTV Home selected Celery, a soft, earthy green-yellow they describe as an organic alternative to butter yellow. Dutch Boy Paints chose Deep Rooted, an earthy orange with red and brown undertones.
Blues also feature prominently. Valspar’s Cottage Door is a cool, mid-toned blue with grey undertones, while Glidden’s Artifact is a smoky blue with grey and turquoise undertones. Clark+Kensington chose Vantage Point, a dusty blue inspired by a clear sky. The brands present these colors as versatile choices for interiors, though their descriptions are promotional statements rather than independent assessments.
Several picks move toward brown and natural wood tones. Little Greene named Marle, a warm brown from its Colour Scales collection, and Dunn-Edwards chose French Press Coffee, a deep brown with plum undertones. Minwax selected Pickled Oak, a gentle, ultra-light wood stain intended to show natural grain. The list also includes both color and stain products, so the choices do not all serve the same decorating use.
A Palette Beyond Cool Neutrals
The list gives homeowners and designers an early view of the colors brands expect to feature in 2027 interiors. Its mix of nature-inspired greens, softened blues and deep browns suggests that companies are positioning color as a way to bring warmth and a sense of calm into rooms, rather than relying only on pale grey or white neutrals. That is a description of the announced palette, not proof of a broad change in consumer behavior.
The range also matters because “Color of the Year” is not a single coordinated award. Each company promotes its own selection, and the choices span wall paint, wood stain and different brand collections. Readers comparing the picks should check the product category and exact color code before using a color sample or ordering a finish. The announcements can inform a palette, but they do not establish which shade will sell best or become most widely used.
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How the Brand Picks Differ
House Beautiful’s roundup brings together selections from paint brands including Behr, Valspar, Glidden and Benjamin Moore, alongside Sherwin-Williams and HGTV Home, Dutch Boy Paints, Clark+Kensington, Little Greene and Dunn-Edwards. Minwax, which specializes in interior wood stains, contributes a stain rather than a standard wall-paint color. The article gives each pick a product identifier, such as Grounded (T27-01) and Webster Green (HC-130).
Brand representatives connect their choices to ideas such as comfort, wellness, nature and a return to warmer tones. Behr’s Kayla Kratz described Grounded as moving “between moss and olive,” while Benjamin Moore’s Andrea Magno said Webster Green draws on historical design influences. These are company explanations for the selections; the roundup does not describe a shared selection process or a common set of criteria across brands.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.””
— Kayla Kratz, head of color at Behr
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The Palette Is Still Developing
The roundup is a snapshot of announced selections, not necessarily a complete list of every 2027 color designation. It does not provide a final industry tally, a common method for choosing colors or independent data showing how consumers will respond. The number of brands included may change as further announcements are made.
Some explanations cite wider trends, including interest in wellness and fatigue with cool neutrals. Those ideas are attributed to company representatives or the roundup; the material does not establish them as measured findings across the whole housing or design market. Behr’s article-reported figure that about 77 percent of Americans feel overwhelmed by daily demands is attributed to data shared with House Beautiful, but the supplied material does not specify the survey’s date, sample or methodology.
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Watch for Further Brand Announcements
More companies may publish 2027 selections, adding colors or changing the breadth of the roundup. Readers interested in a particular hue can consult the brand’s product information for the official name, code, finish and availability; the listed colors may appear in different product lines and applications. House Beautiful’s list can serve as an early reference, but the supplied report does not give a schedule for further announcements or predict which choices will lead sales.
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Key Questions
How many 2027 Color of the Year picks are in the roundup?
The House Beautiful roundup lists 11 selections from paint and wood-stain brands, including Minwax’s Pickled Oak stain.
Which brands chose green shades?
Behr, Sherwin-Williams and HGTV Home, and Benjamin Moore selected Grounded, Celery and Webster Green, respectively. Grounded and Webster Green are greens; Celery is described as a soft, earthy green-yellow.
Are all the selections wall paints?
No. Minwax’s Pickled Oak is an interior wood stain. The other named selections are presented as paint colors in the source roundup.
Do the picks prove that warm colors are replacing cool neutrals?
No. The list includes both warm earth tones and cool or muted blues, but it is a collection of brand announcements, not market-share or consumer-preference data.
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