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Ace Retail Group announced plans for a Westlake Ace Hardware in Fenton, Missouri, its next store in the greater St. Louis area. The approximately 12,500-square-foot former Goodwill building is scheduled for remodeling in early 2027, with a soft opening anticipated for summer 2027.
Ace Retail Group announced plans on October 29 to open a Westlake Ace Hardware in Fenton, Missouri, adding a seventh store to its St. Louis-area network. The retailer plans to remodel a former Goodwill building beginning in early 2027 and anticipates a soft opening in summer 2027.
The proposed store will occupy a free-standing building of about 12,500 square feet, with approximately 11,000 square feet designated for retail. The property, formerly used by Goodwill, also has a large parking lot and access to a main road, according to the report by Hardware Retailing. The company has not provided a street address in the source report.
Ace Retail Group currently owns and operates six Westlake Ace Hardware stores in the St. Louis area. The report lists locations in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. Fenton, a suburban community in the greater St. Louis area, has about 28,000 area residents, according to the report.
Construction timing remains a plan rather than a completed schedule: remodeling is scheduled to begin in early 2027, and the company anticipates a summer soft opening. The announcement does not specify a firm opening day, the store’s staffing level, or which product departments and services will be available.
A Seventh Store for St. Louis
The Fenton project would extend Westlake Ace Hardware’s presence in the greater St. Louis area and give residents another planned location for home-improvement supplies. Its proposed retail area of about 11,000 square feet points to a substantial neighborhood store, though the company has not released a detailed merchandise or service plan.
The location also represents a new retail use for a former Goodwill property. A large parking lot and access to a main road are features noted in the report, but their practical effects on customer access, traffic or nearby businesses have not been independently assessed. For local residents, the immediate news is a planned store and its expected timeline—not a currently open business.
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Westlake’s Existing St. Louis Footprint
Ace Retail Group already operates Westlake Ace Hardware stores in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington, according to Hardware Retailing. The Fenton announcement adds a planned location to that regional footprint. The source does not identify a precise address or explain how the new store’s trade area will relate to those existing locations.
The announced schedule places remodeling in early 2027, followed by a soft opening anticipated in summer. Those dates are forward-looking expectations, and the report does not describe permitting, construction milestones or any final opening date. The available details concern this particular Fenton project; they do not establish a wider expansion program or provide a companywide store-opening target.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Plans Still Subject to Change
The report describes an anticipated soft opening, not a confirmed opening date. It does not say whether the project has received required approvals, whether the remodeling schedule is finalized, or what factors could delay the work. The specific address, hiring timeline, staffing, store hours, inventory and services have also not been announced in the supplied material.
It is also unclear whether the planned summer 2027 soft opening would be followed by a separate grand-opening event. The company has not provided projections for sales, jobs, customer demand or effects on its other St. Louis-area stores. Those details should not be inferred from the store’s proposed size or the population figure cited in the report.
Remodeling Expected in Early 2027
The next stated milestone is the start of remodeling at the former Goodwill building, scheduled for early 2027. Ace Retail Group anticipates a soft opening in summer 2027, but has not announced a specific date. Updates on the address, construction progress, hiring and opening arrangements would clarify how the plan is developing.
Until the company confirms those details, the Fenton location should be treated as a planned store rather than an operating business. The supplied report identifies no additional project milestones or public events.
Key Questions
Where is the new Westlake Ace Hardware planned?
The store is planned for Fenton, Missouri, in a former Goodwill building. The source report does not provide a street address.
When is the Fenton store expected to open?
Remodeling is scheduled to begin in early 2027, and Ace Retail Group anticipates a soft opening in summer 2027. No firm opening date has been announced.
How large will the store be?
The free-standing building is approximately 12,500 square feet, with about 11,000 square feet planned as retail space.
How many Westlake Ace Hardware stores does the company already operate in the area?
Ace Retail Group currently owns and operates six locations in the St. Louis area, according to the report. Fenton would be an additional planned location.
What remains unknown about the project?
The source does not give a specific address or opening day, and it provides no details about hiring, store hours, services, inventory or project approvals.
Source: hardwareretailing.com
