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Ace Hardware and Target plan member-focused promotions for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days. Walmart’s fall deals are scheduled to run Oct. 5-11. The reported discounts vary by retailer, and eligibility and terms may apply.
Ace Hardware, Target and Walmart have scheduled fall promotions to coincide with or overlap Amazon’s Prime Big Deal Days, which are set for Oct. 6-7, 2026. Ace and Target’s advertised events run on those same dates, while Walmart’s offers are scheduled across Oct. 5-11, giving shoppers several competing options for seasonal and household purchases.
Ace Rewards Days is scheduled for Oct. 6-7. Ace Hardware says members can get 15% off sitewide orders of $49 or more and earn double points on purchases. The company also says it will offer limited-time savings across nearly all categories. The report does not provide full exclusions or other offer terms.
Target Circle Deal Days will also run Oct. 6-7, with deals advertised at up to 40% off for members. Walmart plans a broader fall promotion from Oct. 5-11, including advertised savings of up to 40% on home upgrades, up to 25% on tools and up to 30% on Halloween items.
Amazon’s event is scheduled for Oct. 6-7. The retailer also plans to bring back “Today’s Big Deals,” with new offers dropping three times daily and discounts advertised at up to 55% or more. The reported announcement does not identify the products included in those drops.
Shoppers Face Overlapping Fall Sales
The overlapping dates give shoppers alternatives beyond Amazon during a concentrated period of fall promotions. The offers differ in scope: Ace’s discount has a stated minimum purchase and requires membership, Target’s advertised deals are for members, and Walmart lists category-specific discounts over a longer window. Comparing the terms, products and final prices may matter more than comparing headline discount percentages.
For retailers, the timing puts promotions in direct competition for customers planning seasonal purchases, home upgrades or Halloween shopping. The source lists the advertised offers but does not report sales forecasts, customer response or whether any retailer expects to gain market share from Amazon.
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How the Dates and Offers Compare
The central point of the announcement is the calendar: Amazon, Ace and Target overlap on Oct. 6-7, while Walmart starts a day earlier and continues through Oct. 11. That longer window may give shoppers more time to compare Walmart’s listed categories with offers at other stores, although the report does not provide comparable item-level prices.
Amazon’s “Today’s Big Deals” feature was introduced during the company’s Prime Days in June 2025, according to the source report. For the October event, Amazon plans three daily deal drops. The report does not specify the release times, participating products or whether all advertised offers will be available to every shopper.
““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””
— Kim Lefko, chief marketing officer of Ace Hardware
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Discount Terms Still Need Checking
The report gives headline discount figures, but it does not list complete exclusions, product availability, stock limits or final offer terms for the three retailers. It also does not say how many products will qualify for each advertised maximum discount, or whether offers vary by location or online availability.
For Amazon, the products and timing of the three daily “Today’s Big Deals” drops are not specified. The source also does not establish whether the retailers’ promotions are designed specifically to counter Amazon or provide sales estimates, so their competitive impact remains unknown.
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Sales Begin October 5
Walmart’s scheduled promotion begins Oct. 5. Ace Rewards Days, Target Circle Deal Days and Amazon’s Prime Big Deal Days are set to start Oct. 6, with Ace and Target’s events ending Oct. 7 and Walmart’s continuing through Oct. 11. Shoppers will need to check each retailer’s published terms and product listings as the sales begin.
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Key Questions
When are Amazon’s Prime Big Deal Days?
Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, 2026.
What is Ace Hardware offering?
Ace says Ace Rewards members can receive 15% off sitewide orders of $49 or more and earn double points on purchases on Oct. 6-7. The company also lists limited-time savings across nearly all categories.
When does Target Circle Deal Days run?
Target Circle Deal Days is scheduled for Oct. 6-7, with deals advertised at up to 40% off for members.
How long will Walmart’s fall deals last?
Walmart’s listed fall promotion is scheduled for Oct. 5-11. Reported category offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items.
What are Amazon’s “Today’s Big Deals”?
Amazon plans three daily offer drops during Prime Big Deal Days, with discounts advertised at up to 55% or more. The products and drop times were not specified in the report.
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